Assistant Manager, Fungicides, Field Crops

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Description

BASF has been a committed partner to Greater China since 1885. With large production sites in Shanghai, Nanjing and Chongqing, BASF is a major foreign investor in the country’s chemical industry, and operates the Innovation Campus Shanghai, a global and regional research and development hub. BASF posted sales of over €7.3 billion in 2019 to customers in Greater China and employed 9,230 people as of the end of that year. For further information, please visit www.basf.com/cn/en     

Objectives

• To develop short, mid and long-term based field crop fungicides strategy, manage the portfolio pipeline, including LCM’s, to maximize product value to support BASF AP country strategy.
• To develop, lead, and implement new product launches.
• To develop yearly field crop fungicide brand campaigns & ASP plans to effectively achieve yearly budget and profit targets.
• Enhance/Increase BASF’s position in field crop fungicides.
• Support crop manager to develop and realize crop strategy and plan.

Main Tasks

• Develop product strategies aligned with crop strategies, aimed at meeting needs of key farmers.
• Create and manage ASP (Advertising / Sales / Promotion) budget, create demand at farmer-level.
• Develop product and brand plans, guide/support sales team to implement product and brand campaigns relative to crop strategies to achieve short term financial targets and long-term strategic growth targets.
• Lead, develop and own 10 year forecast for own products, including identification and proposal of new ideas for LCM (Life-Cycle Management) projects.
• As the key country contact partner of the regional product manager, to share best practice and experience form local market.

Requirements:

• Education:  Bachelor’s degree or above.  Agriculture or plant protection studies are not required but strongly suggested.
• Working Experience: 5 years in Marketing or Sales in the Agriculture. Crop/ product management background is preferred.
• Technical & Professional Knowledge: Working-level English speaking and writing is necessary.